New Book Celebrate the Life and Music JOHN BONHAM

It is widely believed that Jimi Hendrix was one of the greatest rock guitarists of all time...and quite possibly, THE greatest. All you have to do is compare what rock guitar sounded like before Jimi burst on the scene in the late ‘60s, and what it sounded like after. And in addition to trailblazing new sounds and approaches, his influence reached beyond just the guitar community – he quickly became the literal poster child for the psychedelic rock movement, due to his unique fashion, song lyrics, and a now-iconic performance at Woodstock. But sadly, Jimi’s story also remains one of rock’s most tragic – dying at the age of 27 on September 18, 1970 (just as he was playing some of the biggest concerts of his career and entering a new musical phase). To mark 50 years since his passing, 'Avatar Of The Electric Guitar: The Genius Of Jimi Hendrix' has been assembled – comprised of interviews with renowned guitarists (including Kirk Hammett, Alex Lifeson, Steve Vai, John Petrucci, and Kim Thayil, among others), discussing what made Jimi so special, and ultimately, a legend.