BLACK LABEL SOCIETY, led by American guitar icon Zakk Wylde, has released a music video today for the song "Bored To Tears". Once again directed by longtime director and collaborator Justin Reich, this is the second music video we've seen from the new, reimagined version of the band's iconic 1999 debut LP, "Sonic Brew". Due on May 17, "Sonic Brew - 20th Anniversary Blend 5.99 - 5.19" features the original formula with enhanced flavor.
Lollipops, dinosaurs, and dancing turtles. None of those things have ever been in a BLACK LABEL SOCIETY music video until now, and the band is not stopping there. Zakk comments: "With the new BLACK LABEL supah-exciting Technicolor dream coat high-calorie-burning video for 'Bored To Tears', I told BLACK LABEL director o' doom and delight, Father Justin Reich, that I wanted to do an 'exciting' and 'tough'-looking video in the movie genre style of Clint Eastwood and Charles Bronson."
Zakk continues: "After seeing the video, apparently Father Justin Reich doesn't know who these legendary film icons are or has them confused with two other actors named Clint Eastwood and Charles Bronson. Every time I watch this video, I'm more confused than I was during the previous viewing."
"Bored To Tears" and "Spoke In The Wheel" are available as an iTunes instant-gratification tracks, meaning fans who pre-order the album on iTunes will receive both singles as instant downloads. "Spoke In The Wheel" and "Bored To Tears" are also available on all streaming services today.