GENE SIMMONS Teams Up WIth Double Diamond Farms To Launch Liberty National Food Program

Produce industry news site AndNowUKnow.com is reporting that Double Diamond Farms - "a company driven by a passion for bringing healthy, sustainable, and delicious food to homes all across North America" - is launching Liberty Natural, a new joint venture food brand with KISS icon Gene Simmons.

Liberty Natural will build a new food program with a full line of retail-ready, value-added, and food service products. As Double Diamond Farms’ President and CEO Chris Mastronardi and Gene Simmons continue evolving the company’s business model, they will be exploring new food categories and delving into a variety of other products that differ from Double Diamond’s greenhouse grown program. Liberty Natural will introduce various items including organic avocadoes, mangos and shishito peppers.